* Golang has a more conventional, familiar, boring, "safe" language design than Erlang does. If your current language is Python, you're apt to find Golang congenial; I describe Golang to my friends as "a modernized hybrid of Python and Java".
* Golang has a more flexible concurrency offering than Erlang. It has a very flexible (statically typed, sync-or-async) first-class channel type that you can deploy anywhere in a program whether you parallelize it or not. More importantly, it has first-class support for "conventional" shared-everything concurrency with mutexes and semaphores and whatnot. If you're designing everything from scratch to fit your language's preferred idiom, this may not matter, but if you're porting an existing design it might matter a great deal.
* Golang has what I will perhaps hyperbolically refer to as first-class support for strings, with reasonably performant regular expressions, a clearly delineated "just a bag of bytes" type designed from scratch for high-performance buffering and packet framing/demux, and a sane approach to UTF-8 Unicode. It also turns out to be a very elegant framework (as imperative languages go) for building parsers, since you can put the concurrency stuff to work for it. These are common programming tasks and not one Erlang is well known for handling gracefully.
* As I understand it, both Erlang and Golang have comparable lightweight process/thread/coroutine/whatever facilities. Golang was designed from the start to handle huge numbers of demand-spawned threads with small, dynamically allocated stacks. I'm not saying Golang does this better than Erlang does, but it might be tricky to argue that Erlang's process model is better than Golang's.
* Erlang requires an installed runtime and executes in a VM. Golang produces native binaries. You can compile a Golang program on one machine, rsync that single binary to another machine that has never been blessed with a Golang installation of any sort, and run it without a problem.
* Golang has modern, extremely high-quality tooling. Entire huge Golang projects rebuild in seconds or less. The compiler is extremely helpful. Code formatting and documentation are first class problems for the toolchain. The Go package system is well thought out, and, again, is familiar to Python programmers.
Just some guesses as to reasons in there.