A rich, fat, lazy person snaps a picture of his lavish meal with a fancy iPhone, and rather than take a brief moment to ponder the calories, … uploads it for, not just one, but three other people to ponder and estimate the calories and report back. The most dissimilar answer is rejected; that person is not compensated.
This only works if there is a very large pool of very poor people who are willing to do these mundane tasks for (fractions of) pennies. These “workers” certainly can’t afford an iPhone; they probably can’t even afford the meal they are looking at.