As far as I understand/interpret their policy: they only prohibit so-called copyleft licenses, and/or ones which would be violated inherently by the app store's binary-only distribution model.
(Not that it absolves Apple from failing to do it)
Google, on the other hand, got a free pass for a while because they had a lot of marketing to the effect of "Look at us! We're the openest openers who ever opened openness!" and... well, they have a history of spectacularly failing to follow through on that with, say, Android ("oh, it's totally open -- except for this release that only our partners get! And except for all the bits that most people don't realize are separate and that we'll C&D you for distributing! But it's OPEN, we promise!").
So people are starting to no longer give Google the automatic pass on this. Which should be expected.