"You, the person who has reached the centre will be the god of all people who are playing Godus. [Molyneux's upcoming god game.]
You will decide on the rules the game is played by. [...] Every time people spend money you will get a small piece of that pie."
http://www.youtube.com/watch?v=Qhzb9OUWrXU
Reminds me a little of 'ready player one' on a much smaller scale. I hope they think it was worth all that time tapping.