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how many people are in this situation?

I would guess almost every business that has < 10 employees is in this situation.

It's good advice to be open and honest with potential employees but I don't really see what most recruiters can take away from this.

I don't think this was for recruiters; I think the target audience was for the employer who has to hire without the help of a recruiter.

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I think a 10 person organisation would probably still be at the stage where they have a lot more to worry about in potential candidates and probably don't have access to enough capital / cachet to be able to attract the ideal person.

There's so many assumptions in your statement(s) that it's hard to really take them seriously. I don't know where you get the idea that "A successful company making lots of money" and "Companies with more than 10 employees" always intersect.

I'm not totally sure where you get the idea that I get that idea based on my statement(s).

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