1 - Most small variations on A/B landing pages do not show conclusive uptick. You usually need to do drastic changes to see a big difference. I wonder if the managing one code it would be messy or is there a way to have two or more different files?
2 - Many organizations have a problem understanding how much better one form is performing if they have low volumes. Is there statistical presentations that with C confidence can tell A is better than B.
3 - Sometimes is great to do A/B/A or A/B/C does your tool provide that?