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Slightly off topic, but does it feel 'fishy' and 'unfair' to anyone else that this was published 2 days after the rebranding was announced?

i don't think this is off-topic. this was this first thing that popped into my mind as i read this article. Moz is in the wrong here, legal or not.

Huh? I meant wrong by the Doz guys doing this blog post for link bait. I think Moz has every (legal and moral) right to what they did.