>Are you really supporting the idea that potential customers of Moz, who go out in search of Moz and stumble on Doz, would confuse the two?
With a Hamming distance of one between the names, why wouldn't this be plausible?
With a Hamming distance of one between the names, why wouldn't this be plausible?
I just can't see a scenario in which a person is told about Moz, seeks them out, stumbles upon Doz, and thinks they found what they were looking for. The services may be complementary and even overlap on occasion, but even to a user in a hurry it should be painfully obvious they are not the same thing.
I don't think hamming distance provides a solid legal footing for arguing conflation of trademarks. Their phonetic difference is pretty large. The legal standard is generally based on an idiot in a hurry and I think the differences are large enough than even the biggest moron with no patience will know they are different.