We can't build software as fast as we can think because we don't have the tools. What those tools should be is an interesting and important thought experiment.
Actually, the real "problem" is that, as soon as we have the tools to easily solve something that before was difficult, we move the target a step farther. But that's also why programming is so interesting, and programmers are in such high demand, so I wouldn't really call it a "problem".
The original title of the article is the "bland" one, not the "interesting" one ;)
However I do think that tools have the ability to solve the bland problem, too.