Is it really so ridiculous to question the claims being made here, though? Also "there are crazier things than this" is an incredibly bad argument when defending a product that has, in early stages, claimed it "automatically puts you at an optimal weight, makes you feel full, and improves your focus and cognition"[1] prior to any published tests. Admittedly they have dialed back the rhetoric, but is that enough to dismiss someone asking for some demonstration of proof?