We're the little guy competing against ExactTarget. I had no idea their business wasn't profitable. From their customers who have reached out to me, it seems that for web businesses to integrate with them there are huge complexities (like mirroring your production database, and having ET engineers write custom code for you).

Even with all this they've clearly been successful on the revenue front. With an acquisition like this (company losing money), it'll be interesting to see what SalesForce does to make them turn a profit.