(Duch person here, commenting on the "Double Irish With A Dutch Sandwich" Tax). I'm always amazed how easily people select the wrong target for their "anger". Apple is not breaking any laws. Apple did not create these laws. They were (and are) made by Irish and Dutch politicians. And certainly not for the benefit of their own citizens. If you wish to really change these laws, look at your/our own parlement.
This entire thing is a publicity stunt for a comedians new show. This isn't newsworthy.
The tax avoidance issues plaguing Apple & Google are categorically news, but this stunt is PR for a show, nothing more.
Characters like Mark Thomas and Michael Moore build their protest messages around PR stunts, it's their modus operandi and I believe it's a valid usage of media.