I think BART dominates all the other ways of getting between SF and SFO, but when I go to conferences it seems I'm the only USian to think that way.
Regardless, there are a lot of people who may be going to a suburb and not a hotel by the BART stop that don't want to do 3 transfers and would rather take a shuttle. Until a multimodal search engine can show me those options, I'm not really interested.