- New phone numbers. - Different cell signal piggyback depending on where you're located. - 30 day cell tower location tracking / SMS storage / phone call storage -- so in the worst case scenario you've got 30 days of conversation / messages stored.
If an entity wanted to track YOU, they'd have to do voice analysis of every call in the country / region, look for specific writing patterns / keywords in your sms messages, and then try to match things up (this would be really difficult, even with lots of information to go from).
Anyhow, it's definitely not a perfect solution, but one that really helps protect privacy.
1. Making it even more secure and harder to track. One phone can be used by many people.
2. Keep cost down for the physical device.
We ended up rushing to get this to market due to the press news on the subject, so we ended up leaving out the things above -- but those are coming in the next week or two :)