Hi there! Yes, I agree that apathy is a big problem. My hypothesis is that apathy can be driven down once the investment in time/money/education required for self-hosting services is reduced. If it can't be, then more educational campaigns are needed. I'm not really a marketing-type of person, but I would love to have someone on the project that can do this sort of thing, and be more of a conduit for the community. I only have two hands on the project at this point, but hopefully in the future that will change :)