Except that, in the cases I've seen, the "why are you surprised" people aren't limiting their trace-ability. Again, these are not people who are in the same tech world as you and me. Their attitude comes from a cynicism toward government, not toward a confidence in their tech abilities.
More so, the "why are you surprised" attitude comes with an unsaid "so what?" "Yeah, we're being monitored. Why is this a big deal?"
And that is the point of my question: what can you say to explain that this is a big deal?