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While consumers may be too lazy to care, cloud providers will lose a lot of business. You can bet that every trade magazine outside the US will have articles discussing if it is even legal to store data with US providers given the particular country's regulation and the information we have.

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That's already been a common discussion for many years. The business world outside the US is very much aware of the problem.

What we're likely to see now is article discussing how to get out of the US cloud, because it has now shifted from a potential legal issue to a commercial selling point.

Even clients with "nothing to hide" will start asking questions about where the data is stored. Not so much because they're worried about the US looking at their data, but because they want to know how well we as their service provider take care of their data.

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