Because some shiny new gadget will impress you more than a beautiful visualization of the mathematical structure of nature?
This video reminds me a bit of A New Kind of Science (http://en.wikipedia.org/wiki/A_New_Kind_of_Science): some of the phenomena Wolfram discusses gave me the same "holy! how does this happen in nature" kind of reaction.
+1 for emoji support in HN comments. (Also ironic...mostly.)