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I don't know if they've changed it, but when I had Lovefilm (late 2011) I found that they sent a huge amount of personal information to advertisers.

This included what movies you were looking at (even if you just looked at a movie page without watching it), your postal code, which lovefilm package you were subbed to, if you had games consoles, how long you were a member for, etc.

This data wasn't even sent over SSL.

Completely killed lovefilm as an option for me.

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Meanwhile Netflix seem desperate to link my Netflix and Facebook accounts (which I have no interest in doing), so much so that I have to make sure I'm signed out of Facebook before even going near the Netflix site.

Wow, I hadn't heard that. Not great behaviour! How did you find out?

If you're a lovefilm subscriber go to one of the movie pages and look at the network requests (you can do it with chrome inspector), it used to be the case all the information was encoded in the calls to Doubleclick.

Ah, ok. Thanks for the tip.

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