If the superpowers weren't countries but were instead the search engines of today then we could probably agree upon who would be Google and who would be Bing and so on. Do Google's users generally care about Bing, what Bing does, or what Bing thinks? (To stretch the metaphor almost to the point of breaking.) Most of Google's users don't think of Bing as a savage search engine but they do consider it irrelevant.