Wireless Emergency Alerts Coming to iPhone 5, 4S

Already landed on my iPhone - I didn't have to do anything. I find this ... Odd?

Also, love the following tidbit: "Wireless Emergency Alerts are part of the FCC’s CMAS program and are mandated by law. You may turn off alerts (except for Presidential alerts) if you choose. "

I got one of these for the first time (on a different carrier) last week, it was horrible. I was listening to music while exercising and it startled the shit out of me-- it was blairing an emergency whistle right in my ear. My wife was sleeping and her iPhone scared the every loving fk out of her.

All this for an amber alert which frankly had very little relevance to us. I think mass notificaitons of this sort need to be reserved for mass emergencies.