Long before this was reported in the New York Times, this was the finding of research in industrial and organizational psychology. A valid hiring procedure is a procedure that actually finds better workers than some different procedure, not a hiring procedure that some interviewer can make up a rationale for because it seems logical to the interviewer. We have been discussing home-brew trick interview questions here on Hacker News for more than a year now.
https://news.ycombinator.com/item?id=4879803
Brain-teaser or life-of-the-mind interview questions do nothing but stroke the ego of the interviewer, without doing anything to identify job applicants who will do a good job. The FAQ on company hiring procedures at the Hacker News discussion linked here provides many more details about this.