Over the years, I have tried most (free/cheap) avenues to help market my apps. In general, I market them through PR (I know this is not a sustainable strategy despite my arguably successful track record with it). As with many 'rookie developers', I thought this app would be the next Angry Birds and little promotion would be needed for it to take off. Additionally, I didn't attempt to get PR for this app because in my eyes, it would be difficult to pitch to the media and for every media pitch that doesn't go ahead, I see this as slowly breaking away a relationship built with journalists, reporters etc.

I did try to get the icon owners (eg. Temple Run developer etc) to post on their Facebook pages etc about the app but only a few did, and the ones that did, didn't have tens of thousands of 'likes' or anything like that, unfortunately.

I added in an alert to share the game after beating one of the bonus levels (I forgot which one but I think it is around 25/30). I should probably put it earlier but in general, people close those alerts anyway without an incentive to share the app. Overall, I have made quite a number of mistakes with this app. I have learnt from them and I am moving on.