And that's a great shame, that you took a potential developers place in that order queue (the Oculus Rift suffers this same issue), a developer that is having to wait until retail release to get their hands on a platform they want to publish for.
Kickstarter != Amazon.
An audience of consumers, and bedroom-youtube-reviewers with a short attention span are passing (generally) negative judgement on device that was not meant for them.
"Developer Special. A first-run OUYA (already rooted so you can just get going), EARLY SDK ACCESS, an extra controller, and we'll help you get started. We'll also help you promote your game for ONE YEAR, and your games will be marked with a FOUNDER EMBLEM."
Kickstarter != Pre-order, even for devs
Giving the money on Kickstarter is contributing to their development, giving them a gift in the hopes of helping them succeed. If they wanted only devs to get the device early, then they should have setup pre-orders somewhere else.
Ouya sold it as a consumer ready device, not a developer preview. The fault is on them to deliver on their promises or face backlash.
It also isn't particularly relevant as there was a level that did not sell out at $99 that included an Ouya console, so it's not as if developers were limited by her or him buying it.