I'm a fan of Scotch whiskey, and I think Johnny Walker Blue Label is usually worth the price. Would it be worth it to someone who doesn't already enjoy Scotch? Absolutely not; it'd taste like turpentine, and turpentine is cheap.
I'm also a fan of very dark beer. Is Young's Double Chocolate Stout bullshit? Sure as hell not to me, but my girlfriend would probably tell you it's awful shit, so clearly to her it is.
So much of so many things is subjective. This is one of them, and it's one of those times where your opinion, my opinion, and everyone else's opinion is worth exactly dick (and yet they're all worth exactly the same amount of dick). If you like it as much as the person who priced it, then yeah, perhaps it's worth it to you; if not, then yeah, it's bullshit. To you. Just don't try to declare that particular amount as an objective measurement. :)