This seems like it could be bad news - they might be trying to make some sort of proprietary 'postscript for 3-D' to lock down the whole industry. Though I'm guessing my worry is probably unfounded.
I'm a bit conflicted. On the one hand, G-code is very compatible with the open source ethos, but on the other it's a very old standard that was originally intended for plotters. I'd love to see something better replace it that can say, use bezier curves.
Its about as close to being a "3D Postscript" as you could find these days ..