Exactly. Although there are some great people who work with/at/for the organization, Assange's character, from my point of view, is damaging their reputation a little. He should step back (not quit but get out of the limelight) and let someone else be the "front" for the organization. Kristinn Hrafnsson would be a good choice IMO.
But they have handled the Snowden case well it seems and that gives me some confidence.