The author does a great job of calling potential users to action. One of the cool things about the old myspace.com was the ability to customize a profile, it gave users a way to express themselves. I'm sure people made money off of "theme makers" and other web tools that otherwise would not have gained popularity. NeoCities could be the catalyst for a new wave of sites that aim to make it easier for users to personalize their website on NeoCities. Sometimes all it takes to revitalize an idea is to present in a slightly different way.