Or just playing around or trolling for fun.
That definitely sounds more likely than spam on the internet.
He's most definitely not Jay Hathaway, AKA sexyalterego on reddit, currently "assigning editor at the Daily Dot".
https://www.google.com/search?num=100&site=&source=hp&q=You+...
I for one am shocked it wasn't some random unaffiliated person who just really, really, really, really, really, really, really, really wanted us to get our news from dailydot.