There's also a bit of a catch-22: if you start a company that provides secure email (for example) then I'm not going to pay you for it because I don't believe that you can provide me with secure email. The only way for that to happen is if I use GPG or similar myself and take total control.
So, I'd be concerned that the very people who might worry about this stuff are the very people who aren't going to pay you for the service.