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I defined an exception for AdWords when I first installed an ad blocker. I just want to block the annoying ads, but I understand that many sites have to advertise to stay online. I can live with text ads, but not auto-start videos with sound, animated banner ads, pop-ups, etc.

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It doesn't help a site if you show text blocks from AdSense since they get paid only when there's a qualified click.

The first step in getting a click is gettin an impression.

On the other extreme, I've actually found myself right clicking into an organic search because I feel bad for charging UPS for my laziness.

(Yes I do realize how ridiculous this is on so many levels. However, do not assume that well plassed text ads do not get click thrus)

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