I saw at least eight products being used in as many different settings. Seems to be a product ad to me.

Here's a better example of a "Brand" ad.

http://www.apple.com/designed-by-apple/

(though some pundits have suggested that what we're really seeing are "mission" ads targeted to Apple employees, and being shared with the general populace)

For a truly strange approach to advertising, we need to look at the Samsung Goat/Ninja/Crunk/Windows-Surface Homage ad.

http://www.youtube.com/watch?v=uhM-DuM2WgE

I really don't know what the message there was.