Ever since the PRISM revelations, I feel uneasy whenever I see "Google" in the headlines. Even if it's just a harmless doodle, I'm reminded of their partnership with NSA.
The difference is that you voluntarily offered google your data; those who were enslaved and slaughtered like animals by proxies of the state couldn't simply subsist under the duckduckgo regime instead.
If this were a matter of true evil instead of obscene hyperbole then people would actually stop using google instead of apathetically sojourning into your figurative google gas chamber.