The fact that you think "consumer scale web traffic" is some magical thing is exactly what I am talking about. Have you ever heard of TPC? They have done benchmarks of database driven systems for a long time. TPC-C measures performance of a particular write query, while maintaining the set ratio of other active queries. The top non-clustered result right now does 142,000 new orders per second. Yes, a single server can handle 300k reads and 6k writes per second.
http://www.tpc.org/tpcc/results/tpcc_perf_results.asp?result...