Dropbox Blows Up the Box, Connecting Every App, File, and Device
wired.com
wired.com
Not to wander off too far afield here, but: secure auth is required to move further forward in user convenience, but in a world where most major companies and most large government organizations get hacked into, having a secure and unobtrusive "single sign on" to all services is tough.
In anycase, I think Dropbax really gets a lot of stuff right. I was just helping a friend and his wife deal with data on different devices and I kept pushing Dropbox. For me, the $100/year is a no-brainer buy decision because I get much value from Dropbox, but they were not convinced.