Makes me wonder about wearing a helmet, regardless of the heat and the gooflyness. On the other hand, I mainly ride the bike where there is little traffic anyway.
http://www.ctc.org.uk/sites/default/files/file_public/cycle-...
Edit:
>mainly ride the bike where there is little traffic anyway
This. Use cycle paths that are off the (car) roads. It more pleasant and safer, and you can usually go faster too, as there are no traffic lights.