See this recent talk by Rob Landley, of BusyBox fame, on how casual and widespread GPL infringement is in large corporations, and why he no longer advocates the use of the GPL:
http://www.youtube.com/watch?v=SGmtP5Lg_t0
Landley's the guy who started the infamous BusyBox GPL lawsuits that then spiraled totally out of his control, so he has more skin in the game than most.