Different strokes for different folks, but I'll never understand why someone would want to buy bitcoins with their personal info attached to the coins. It seems to defeat the purpose of a pseudonymous, decentralized currency.
This really doesn't even hurt the anonymity of bitcoin anyway, simply buy your bitcoins, run them through a tumbler, and voila, out comes anonymity.
It takes a little more effort but all good things do.
Not exactly healthy for something that's supposed to be either a currency or a payment method though.