Here's the actual language:
Staff members may not accept gifts, tickets, discounts,
reimbursements or other inducements from any individuals
or organizations covered by The Times or likely to be
covered by The Times. (Exceptions may be made for trinkets
of nominal value, say, $25 or less, such as a mug or a cap
with a company logo.) Gifts should be returned with a polite
explanation.
From this little gem of a handbook: http://nytco.com/pdf/NYT_Ethical_Journalism_0904.pdf... it's the Times' internal ethics rulebook specifically aiming at the conundrums of journalism -- but I think that quite a lot of it applies to ethical business practices in general.