The "density front" travels at exactly the speed of sound, but it consists of nearly static particles (not static from the frame of reference, from the frame of reference they are moving backward at nearly the speed of sound), these static particles are the relevant V.
The sparse particles just in front of the dense ones are accelerating to get more sparse. From the perspective of the reference frame, they are therefore moving 'backward' at slightly less than the speed of sound, making there relative velocity closer to that of the reference frame. So lower density and lower velocity. and that doesn't even account for additional compression which I don't even know enough to do armchair reasoning on.
So, I'm the farthest thing from an expert, but this is why it doesn't seem to make sense to me.