Press releases for untested scientific conjectures (further nerd-rage inducing by calling it a "theory" in official communication) raises a red flag for me: it suggests that the investigators aren't fully skeptical of whether their conjecture actually represents the real world, and increases the probability that they'll introduce bias in their investigation.
The article (http://physicsworld.com/cws/article/indepth/2013/jul/01/expo...) is 100% hand-waving imo:
"Could it be, we wonder, that cancer’s predilection for a hypoxic environment reflects the prevailing conditions on Earth at the time when multicellularity first evolved, before the second great oxygenation event?"
"Wondering," alas, is not science! We need a model, a hypothesis, and a well-controlled experiment to actually discern truth.