From Apple to Nest Labs, Always a Designer
nytimes.com
nytimes.com
[1]: https://twitter.com/paulg/status/358420997591941120
"We installed Nest thermostats at YC and frankly it has been a disaster. Design does not end with the case, guys."
It's also interesting to put Nest in the context of "Build Something People Want." Very few average consumers asked for a nicer thermostat, and there was little prior evidence that one would do that much better in the marketplace, but Nest seems to be doing quite well.