The actually appointed a 'Snowfaller in Chief'
http://www.bizjournals.com/newyork/news/2013/07/12/new-york-...
http://www.bizjournals.com/newyork/news/2013/07/12/new-york-...
That's how written news should be done.
http://www.guardian.co.uk/world/interactive/2013/may/26/fire...
I thought it was very well done.