"Although our core business is software for PCs and the cloud, we know the phone industry pretty well too."

"We’ve scoured the research labs of the biggest companies and most exciting startups for the latest and greatest mobile technologies to specify the first-generation Edge."

Do the people involved actually have hardware experience? That's not clear to me, and the second passage gives the impression of treating a phone as a collection of parts.

32 mil is a pretty risky first project…