freemium.
say "hey, our free version is just as good as those guys' paid version. plus, if you want even better stuff, you can pay $X/mo and get some even more super awesome features that those guys don't even have at all! here's a coupon."
say "hey, our free version is just as good as those guys' paid version. plus, if you want even better stuff, you can pay $X/mo and get some even more super awesome features that those guys don't even have at all! here's a coupon."
Just having a paid version might help convince customers that you're a reliable company.