Building a popular solution seems to be even harder than building a right one, and that seems to be the real goal, in terms of financial success.
While it's possible to become popular without being right, that's not sustainable. So, for all intents and purposes, I'm equating "right" with "popular" in this case.
Of course, there's a whole lot that goes into making a "right" idea a popular idea, and that's nontrivial. Did not mean to gloss over that. But my broader point was about how coming up with a right-fitting solution is much harder than identifying a need in the first place.