I don't get it. Online laundry shops have been there for years. I've had my laundry picked up, washed, folded and delivered a few times.
Why does it need a Y-Combinator backed-startup? Can't wait to see a job posting asking for a "full-stack engineer". This is a typical laundry business: there's hundreds of them everywhere, all "startups" (in the original non-techy sense) who make money. They don't need a Techcrunch article, or any of that hype.