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Comment by rohin | Hacker News Reader

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rohin·

Author here. We published this about a month and a half ago so the stock price information in the post is out of date.

Since then, the stock price of the acquiring company (XBTC) has fallen roughly in half.

http://finance.yahoo.com/echarts?s=XBTC+Interactive#symbol=X...

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So they're basically a company doing adwords PPC/CPA (cost-per-action) campaigns and they managed to become public via reverse takeover?

A big portion of the PPC industry has always been shady. I build software for diabetics and constantly came across highly-optimized landing pages promising to cure diabetes for $99. With highly questionable diets or videos.

They buy up all the expensive adwords health keywords (competing with big pharma), so they must be raking in money.

I also have friends who worked as adwords marketers for people making millions selling non-FDA approved health products (for ex. cleansers and skin bleaching products).

My wife got scammed by one of those nutraceutical "trials" once. You get some sample pills on a 14-day trial. The phone number to cancel the trial is disconnected. 14 days later, your card gets charged $80.

I've noticed a lot of them advertising on Facebook.

did you try to charge back?

He may not of but apparently a lot do per the article and 10-K )

Is there any reason you know for the decline outside of your article? Has the merger hit snags since then? Did you ever look into the 10%+ beneficial holder "XSE LLC".

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