I'd go so far as to say that your kind of viewpoint might well be dominant inside Apple itself, and the "blind spot" it creates might be a major reason why Apple has struggled to compete against Samsung.
Bingo. Samsung doesn't have the same kind of refined, surgical design discipline that Apple does but that doesn't mean that they're incapable of coming up with interesting new features. They just arrive at them in a different way.
Honestly after using iOS 7 for a while I'm worried that Apple has seriously lost its way. There are so many instances of simplistic design ideology trumping usability in iOS 7 I'm not even sure where to start listing them. iOS < 7 was visually cheesy in some respects but it was extremely polished and usable.