Perhaps not just the engineers either.
I'm working with these people: http://dev.moorescloud.com/
Check out the text on the pcb mask just between the bottom row of pads and the microSD card here:
http://dev.moorescloud.com/wp-content/uploads/2013/07/Holida...
We're going to a lot of effort to ensure these are "secure" for regular users – but it's an iMX233 ARM Linux device with a ATmega328 "Arduino" hanging off it – it's eminently hackable, and at least at the current introductory price it's very cost effective compared to, say, a RaspberryPi with a power-supply/case/wifi-adapter/Arduino (which is almost exactly what the prototype was).
While we're working hard to ensure your Christmas tree lights aren't remotely exploitable – if you've got it in your hands and have a screwdriver handy – it's yours to do what you want with. You can pop that SD card out and load your own OS to play with the software, and you've got a bunch of GPIO pins from both the iMX233 and the ATmega328 if you want to play with the hardware. I'll be a little disappointed if no-one's got one controlling a quadcopter or a laser cutter or a 3d printer within a few weeks of them shipping…